Write short notes on the following: Use of Big data business analytics

Use of Big data Business analytics: Big data analytics is often complex process of examining large and varied data sets, or big data, to uncover information - such as hidden patterns, unknown correlations, market trends and customer preferences - that can help organizations make informed business decisions. Big data analytics is a form of advanced analytics, which involves complex applications with elements such as predictive models, statistical algorithms and what-if analysis powered by high-performance analytics systems. The importance of big data analytics: Big data analytics offers various business benefits, including: New revenue opportunities More effective marketing Better customer service Improved operational efficiency Competitive advantages over rivals Big data analytics applications enable big data analysts, data scientists, predictive modellers, statisticians and other analytic professionals to analyse growing volumes of structured transaction data, plus other forms of data that are often left untapped by conventional BI (Business intelligence) and analytics programs. This encompasses a mix of semi-structured and unstructured data. For example- internet clickstream data, web server logs, social media content, text from customer emails and survey responses, mobile phone records, and machine data captured by sensors connected to the Internet of Things (IoT).