Being 'Online' is a recent trend in IT, discuss social computing as the need of the time.

In recent times, everyone is using online platform most of the time for procuring daily need commodities, social networking, entertainment and for many other purposes. It is an area concerned with the intersection of social behaviour and computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing. With the advent of data analytics, the data generated by these medias can be used by market position, consumer sentimental analysis, and alike. With this, businesses are able to result oriented and focused decisions on communities, specific issues with collaboration and transactional support.