Amaze Ltd. announced its acquisition of W. Foods Market Ltd., a high-end grocery chain, for $13.7 billion, which was one of the largest deals in the retail industry. The negotiation between Amaze Ltd. and W. Foods Market

Negotiation Techniques and Styles While negotiation are going on different styles and strategies are adopted by the negotiators to reach the settlement and they depend upon the way parties act during the negotiation. Competing style: This is an assertive and non-cooperative style in which the attitude is "I win, you lose". The participant values his/her own concerns and needs over those of others. He/she pursues his/her own concerns at the other person's expense using whatever power seems appropriate to win his/her position. He/she is forthright and conveys what he/she expects from others. Competing might also mean standing up for your rights or defending what you believe is correct. Accommodating style: This is an unassertive and cooperative style in which the attitude is "You win, I lose". The participant values concerns of others equally as his/her own needs. He/she values relationships equally as his/her own concerns and enjoys pleasing and making others happy. He/she neglects his/her own concerns to satisfy the concerns of the other person; there is an element of self sacrifice-in this mode. Accommodating might take the form of selfless generosity or charity, obeying another person's order when one would prefer not to, or yielding to another's point of view. Avoiding style: This is an unassertive and non-cooperative style in which the attitude is "I don't care if I win or lose". The participant stays away from the issues over which the conflict is taking place and from the persons they are in conflict with. He/she does not address the conflict. Avoiding might take the form of diplomatically sidestepping the issue, postponing an issue until a better time or simply withdrawing from a threatening situation. He/she believes it is easier to withdraw (physically and psychologically) from a conflict than to face it. Compromising style: This is intermediate in both assertiveness and cooperativeness where the attitude is "I win some, you win some". The participant values his/her own as well as others' concerns, and values fairness and equality. He/she recognizes that both have to give up something to receive something. He/ she aims to find some expedient, mutually acceptable solution, which partially satisfies both parties. They seek solutions in which both sides gain something and they will give up a part of their goal and relationship in order to find agreement for the common good. Compromising might mean splitting the difference, exchanging concessions or seeking a quick middle-ground position. Collaborating style: This is an assertive and cooperative style in which the attitude is "You win, I win". The participant values discussion of the conflict and desires to jointly solve the problem. He/she values his/her own concerns as well as those of others and aims to work towards a deeper level of clarity. He/she attempts to work with the other person to find some solution that fully satisfies the concerns of both persons. Collaborating between two persons might take the form of exploring a disagreement to learn from each other's insights, concluding to resolve some condition which would otherwise have them competing for resources, or confronting and trying to find a creative solution to an interpersonal problem.