What are the factors which affect the information needs?

There are various factors which affects the information needs. Some of them are explained below: Management Hierarchy: Management Hierarchy plays an important role in deciding the information need of a user. Information need of top management is entirely different from the information needs of Operational Management. Purpose of seeking information: The information needs also depend on the purpose of seeking information. Example an investor is interested majorly in the financial records of the company while customers are interested in the attributes related to the product/services offered by the company. Role in the Organization: Information need of a person also depend on the role of the concerned user. The information needs of different stakeholder in the organization will be different. For example, an employee of the organization will be interested in knowing about the company pay policy.