Information is indeed valuable to a decision making process. Discuss four distinguishing features of information.

Following are the four criteria used to distinguish valuable information from lesser ones: Accurate: Information should be reliable and be a representative of a reality else the cost of inaccurate or distorted will be potently high. Timely Available: Whenever needed it should be available at that moment. Like air travel, online ticket availability etc. Complete: Information should be comprehensive in covering the topic of question or liking or interest. In absence of this, the decision may get a partial view or a distorted view of reality. This incompleteness of information, sometimes may lead business retardation. Relevance: When it can be applied to a specific situation, problem or issue. For instance, HR manager may need information for hiring, as significant. Marketing personal may require information about the market, and so on.