Define 'credo' and what does Credo of Johnson and Johnson talks about.

Definition of Credo Credo is a Latin word which means "a set of fundamental beliefs or a guiding principle." A credo is like a mission statement. It gives the company a reason to exist. It motivates its employees and develops the spirit in them. It is a statement of common values that allows employees to understand the importance of the stakeholders and services provided. It is the force which makes them work together to achieve a consistent high standard. Credo of Johnson & Johnson The Credo of Johnson and Johnson challenges it to put the needs and well-being of the people they serve first. It also speaks about the responsibilities it has to its employees, to the communities in which the company thrives and works and the world community, and to its shareholders. Johnson and Johnson believe that its Credo is a blueprint for long-term growth and sustainability.