What do you mean by credo? Explain by citing at least one example.

Credo is a Latin word which means 'a set of fundamental beliefs or a guiding principle.' A company can have a 'credo' which can be used as a tool to define the ethical practices that the company pursues and the respect for stakeholders including customers, employees, community. For a company, credo is just like a mission statement. The Credo of Johnson and Johnson challenge is to put the needs and well-being of the people they serve first. It also speaks about the responsibilities it has to its employees, to the communities in which the company thrives and works and the world community, and to its shareholders. Johnson and Johnson believe that its Credo is a blueprint for long-term growth and sustainability.