Write short notes on the following: Use of Analytics

The field of Analytics has grown many folds in the recent years. Analytics is a process which helps in discovering the informational patterns with data. The field of analytics is a combination of statistics, computer programming and operations research. The field of analytics has shown growth in the field of data analytics, predictive analytics and social analytics. Data analytics is a tool used to support decision-making process. It converts raw data into meaningful information. Predictive analysis is a tool used to predict future events based on current and historical information. Social Media analytics is a tool used by companies to understand and accommodate customer needs. The every changing field of information technology has seen a great advancement and changes in the last decade. And from the emerging trend, it can be concluded that its influence on business is ever growing and it will help companies to serve customers better.