Write short notes on the following: Real analytics and Social computing.

Real Analytics Many organizations began to see information automation outweigh business process automation as their highest priority area. Analytics offer improved visibility to drive operational efficiencies, as well as a platform for growth by addressing heart-of the-business questions that could guide decisions, yield new insights and help predict the future of business. Leading organizations are launching broad initiatives with executive-level sponsorship, ready and eager to achieve their vision via real analytics. Due to exploding data volumes and regulators demands deeper insight into risks, exposure and public responsiveness are much needed. By investing in a balance of information management, performance management and advanced analytics, organizations can make small steps, smartly made to capture measurable results. Real analytics can provide knowledge, fact-based predictions and business prescriptions if applied to the right problems, and if the suggestions based on results are pushed into action. Social Computing Everyone has started going online for their daily needs and hence we are leaving the trails our opinion, behavior and choices. The data of traces created when mined would provide business with a good source of insight on market positioning, consumer sentiment and employee productivity. By performing analytical operation on the data organizations can better understand their customer needs, preferences, their employee's experiences and problems that require immediate co-corporate attention. With the help of Social Computing Businesses are able to take a results oriented and business-led approach, focusing on specific issues and communities, soliciting membership and creating platforms for content, collaboration and transactional support. Now the companies are on the job to develop software for social computing.