M/s ABC Ltd. is a consumer electronics item manufacturing company. The management of the company wants to use advanced IT system solution to enhance its presence in the market. Therefore the company hired a consultancy f

Elements of E-commerce A product or a service: In case of E-Commerce, it is virtual product shown on a web site. One can demonstrate multimedia presentation of the product and all its features on the web page itself, which may not be possible in case of physical product of commerce activity. A place to sell the product: In the e-commerce case, a website displays the products in all ways & act as a place for E-Commerce. A way to get customers to visit your website: In case of E-Commerce search engines and linkages with other web sites play an important role in helping the customers to reach web sites of the e-organizations. A way to accept orders: The orders are accepted on the web site itself. On the web pages of the E-commerce companies shopping carts are being provided. One can click on the icon and fill in the shopping card to order items to be purchased and it is accepted by the E-comm. Company as order from the customer. A way to accept money: In case of traditional commerce, buyers and sellers are in direct contact with each other. The payments in E-commerce are made using Electronic Fund Transfer in various form using credit cards, smart cards, e-checks, etc. The information of payment is routed through Value Added Networks (VANs) and Payment Gateway Systems, etc. A fulfilment facility to ship product to customers: The shipment of the product to the customer is made through third party. The most of the E-commerce companies are having their chain of suppliers in various localities and items are shipped through these suppliers to the customers. A way to accept returns: As is the case of commerce, in case of E-commerce all the trading companies have the system of accepting the returns if the goods and services are not to the satisfaction of the customer or not upto the standards/specifications mentioned in the product catalogue or brochures hosted on the web pages. A way to handle warranty claims: Sometimes if the product breaks in the way or some other problems crop up with the product. In such situation, warranty claims are to be honoured as in the case of commerce. A way to provide customer service: The main tools of the customer service are E-mail, On-line forms, online knowledge bases and frequently asked questions.