Explain the reasons for wide range of businesses joining Alternative Investment Market (AIM) of London Stock Exchange.

Alternative Investment Market (AIM) is the London Stock Exchange's international market for smaller growing companies. A wide range of businesses including early stage, venture capital backed as well as more established companies join AIM seeking access to growth capital. Reasons for wide range of businesses joining AIM of London Stock Exchange are as under: A diverse and highly knowledgeable investor base keen to provide capital to support growing companies. AIM companies have access to a range of institutional investors, a vibrant cohort of retail investors and, thanks to London's unique status, an unparalleled pool of international capital. Promotion of the company's image and brand on an international scale. A network of advisors and liquidity providers who understand the needs of growing companies and are able to support them throughout their journey as a public company. A regulatory approach that is specifically tailored to the needs of growing companies. A market where companies can use shares as currency, to make acquisitions and grow the business. The opportunity for companies to improve employee commitment by using shares as an incentive to encourage their long-term motivation. A market where founders and management can run their business with the support of a wide range of investors.