A food processing company has started losing its market share for its products. Based on the result of market survey for its products, it observed that the customers were not being satisfied with the existing quality of

Answer 5(d) TQM or Total Quality Management is mainly concerned with continuous improvement in all tasks, from high level strategic planning and decision-making, to detailed execution of work elements on the shop floor. It stems from the belief that mistakes can be avoided and defects can be prevented. It leads to improving results, in all aspects of work, as a result of continuous improvement in capabilities, people, processes, technology and machine capabilities. Continuous improvement must deal not only with improving results, but more importantly with improving capabilities to produce better results in the future. The five major areas of focus for capability improvement are- Demand generation Supply generation Technology Production and Operations and People capability Therefore, the food processing company should focus on conducting market survey on a continuous basis in order to study the changes in the processes involved for capability improvement to produce better results.