Comment on the following: Behavioural implementation is concerned with those aspects of strategy implementation which have influence on the behaviour of the people in the organisation.

Since the organization is basically a deliberate creation of human beings for certain specified objectives, the activities and behavior of its members need to be directed in a certain way. Some of the issues which are relevant for behavioural implementation of strategy in an organization are as under: Leadership: Leaders are the vital aspect of an organization which helps to cope with the changes by ensuring that plans and policies are formulated and implemented as desired. Leadership is basically the ability to persuade others to achieve the defined objectives willingly and enthusiastically. A strategic leadership involves the process of transforming an organization with the help of its people so as to put it in a unique position. Organizational Culture: Organizational culture affects strategy implementation as it provides a framework within which the behavior of the members takes place. It is defined as a set of assumptions, beliefs, values and norms which are shared by people and groups in the organization and control the way they interact with each other and with stakeholders outside the organization. Values and Ethics: Values are convictions and a framework of philosophy of an individual on the basis of which one would judge what is good or bad. Business ethics generates from: (a) value forming institutions; (b) organizational values and goals; (c) colleagues; and (d) professional code of conduct.