A firm successfully implementing a differentiation strategy would expect:

CS Executive · Financial and Strategic Management · PYQS · December 2019
A firm successfully implementing a differentiation strategy would expect:
(A) Customers to be sensitive to price increases
(B) To charge premium prices
(C) Customers to perceive the product as standard
(D) To automatically have high levels of power over suppliers

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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