The existence of price-wars in the airline industry in India indicates that :

CS Executive · Financial and Strategic Management · PYQS · December 2019
The existence of price-wars in the airline industry in India indicates that :
(A) Customers are relatively weak because of the high switching costs created by frequent flyer programs
(B) The industry is moving towards differentiation of services
(C) The competitive rivalry in the industry is severe
(D) The economic segment of the external environment has shifted, but the airline strategies have not changed

Answer & Explanation:

Correct Answer: Option (C)

Official answer key: (C).

Topics: Strategic Management

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