The product-market matrix comprising strategies of penetration, market development, product development and diversification was first formulated by:

CS Executive · Financial and Strategic Management · PYQS · December 2019
The product-market matrix comprising strategies of penetration, market development, product development and diversification was first formulated by:
(A) Ansoff
(B) Drucker
(C) Porter
(D) Prahlad

Answer & Explanation:

Correct Answer: Option (A)

Official answer key: (A).

Topics: Strategic Management

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