Blue Ocean Strategy is concerned with :

CS Executive · Financial and Strategic Management · PYQS · December 2019
Blue Ocean Strategy is concerned with :
(A) Moving into new markets with new products
(B) Creating new market places where there is no competition
(C) Developments of products and markets in order to ensure survival
(D) Making the product unique in terms of attributes

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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