Which is the term used in Ansoff's matrix for increasing market share with existing products in existing markets ?

CS Executive · Financial and Strategic Management · PYQS · December 2019
Which is the term used in Ansoff's matrix for increasing market share with existing products in existing markets ?
(A) Market Development
(B) Market Penetration
(C) Product Development
(D) Diversification

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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