The BCG matrix is based on:

CS Executive · Financial and Strategic Management · PYQS · December 2019
The BCG matrix is based on:
(A) Industry attractiveness and business strength
(B) Industry growth rate and business strength
(C) Industry attractiveness and relative market share
(D) Industry growth and market share

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

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