What is the term used in Ansoff's matrix for increasing market share with existing products in new markets ?

CS Executive · Financial and Strategic Management · PYQS · December 2020
What is the term used in Ansoff's matrix for increasing market share with existing products in new markets ?
(A) Market development
(B) Market penetration
(C) Product development
(D) Diversification

Answer & Explanation:

Correct Answer: Option (A)

Official answer key: (A).

Topics: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic