The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction. Which of the competitive strategies is illustrated here ?

CS Executive · Financial and Strategic Management · PYQS · December 2020
The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction. Which of the competitive strategies is illustrated here ?
(A) Divisionalisation
(B) Differentiation focus
(C) Differentiation
(D) Cost leadership

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

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