In Porter's Generic Strategies model, a focus strategy includes :

CS Executive · Financial and Strategic Management · PYQS · June 2021
In Porter's Generic Strategies model, a focus strategy includes :
(A) Selling a high range of products
(B) Selling products that require less cost to produce
(C) Selling to premium customers
(D) Selling to a niche market

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

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