Which one of the following is NOT a level of diversification prescribed in Ansoff's matrix ?

CS Executive · Financial and Strategic Management · PYQS · June 2021
Which one of the following is NOT a level of diversification prescribed in Ansoff's matrix ?
(A) Diversification into related markets
(B) Conglomerate Diversification with new product
(C) Diversification into unrelated markets using existing resources
(D) Diversification into unrelated markets using new resources

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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