BCG Matrix is built around :

CS Executive · Financial and Strategic Management · PYQS · June 2022
BCG Matrix is built around :
(A) Industry Attractiveness and Business Strength
(B) Industry Growth and Market Share
(C) Industry Attractiveness and Relative Market Share
(D) Industry Growth-rate and Business Strength

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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