Match the four growth options of the Ansoff's Growth Matrix : A1 Market Penetration B1 new products and strategy current markets A2 Product development B2 current products strategy and new markets A3 Market development B

CS Executive · Financial and Strategic Management · PYQS · June 2023
Match the four growth options of the Ansoff's Growth Matrix : A1 Market Penetration B1 new products and strategy current markets A2 Product development B2 current products strategy and new markets A3 Market development B3 current products strategy and current markets A4 Diversification B4 new products and new markets
(A) A1-B2; A2-B1; A3-B4; A4-B3
(B) A1-B2; A2-B1; A3-B3; A4-B4
(C) A1-B3; A2-B2; A3-B1; A4-B4
(D) A1-B3; A2-B1; A3-B2; A4-B4

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic