Match the followings as per the TOWS matrix of Pepsi : A1 'WT' Analysis B1 Pepsi had more expensive products than Coke A2 'WO' Analysis B2 Very strong taste, it really feels that something highly toxic A3 'ST' Analysis B

CS Executive · Financial and Strategic Management · PYQS · June 2023
Match the followings as per the TOWS matrix of Pepsi : A1 'WT' Analysis B1 Pepsi had more expensive products than Coke A2 'WO' Analysis B2 Very strong taste, it really feels that something highly toxic A3 'ST' Analysis B3 Use celebrities in their advertising campaigning A4 'SO' Analysis B4 They lack behind in catering the rural areas
(A) A1-B3; A2-B1; A3-B4; A4-B2
(B) A1-B3; A2-B1; A3-B2; A4-B4
(C) A1-B2; A2-B4; A3-B3; A4-B1
(D) A1-B2; A2-B4; A3-B1; A4-B3

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

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