In __________ market strategy, business avoids "neck to neck" competition and its objective is to build strong ties with the existing customer base and develop strong loyalty with them.

CS Executive · Financial and Strategic Management · PYQS · June 2023
In __________ market strategy, business avoids "neck to neck" competition and its objective is to build strong ties with the existing customer base and develop strong loyalty with them.
(A) Market leader
(B) Market challenger
(C) Market follower
(D) Market nicher

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

Open in Interactive Practice Hub · Full Practice Hub · Chapter Weightage · More in this subject

Related Questions in this Topic