If Industry Attractiveness is 'Low' and Business Strength is 'Average', then which of the following strategy should be followed as per GE Matrix ?

CS Executive · Financial and Strategic Management · PYQS · December 2023
If Industry Attractiveness is 'Low' and Business Strength is 'Average', then which of the following strategy should be followed as per GE Matrix ?
(A) Invest/Expand
(B) Select/Earn
(C) Harvest/Divest
(D) Hold/Selective

Answer & Explanation:

Correct Answer: Option (C)

Official answer key: (C).

Topics: Strategic Management

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