ABC Ltd has updated the packaging of its products as well as slightly reducing its selling price. According to Ansoff's product/market matrix, which of the following strategies has ABC Ltd adopted ?

CS Executive · Financial and Strategic Management · PYQS · December 2023
ABC Ltd has updated the packaging of its products as well as slightly reducing its selling price. According to Ansoff's product/market matrix, which of the following strategies has ABC Ltd adopted ?
(A) Market development
(B) Product development
(C) Market penetration
(D) Diversification

Answer & Explanation:

Correct Answer: Option (C)

Official answer key: (C).

Topics: Strategic Management

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