Y is a clothing brand that also offers consumers washable diaper products. According to Porter's Five Forces model, which one of the following indicates that the power of buyers in Y's industry is high ?

CS Executive · Financial and Strategic Management · PYQS · December 2023
Y is a clothing brand that also offers consumers washable diaper products. According to Porter's Five Forces model, which one of the following indicates that the power of buyers in Y's industry is high ?
(A) Y has few rivals in the diaper products
(B) Y's diaper products have a number of special features, differentiating them from those offered by its rivals.
(C) Their products are crucial to the buyer and substitutes to the material required for production are not available.
(D) Y's customer typically uses comparison websites to see how much their diapers are costlier from a number of different sellers

Answer & Explanation:

Correct Answer: Option (D)

Official answer key: (D).

Topics: Strategic Management

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