Bike manufacturers 'Honda' and 'Bajaj' work on reducing their prices to sell their bikes in popular segment at attractive prices. This is example of:

CS Executive · Financial and Strategic Management · PYQS · December 2024
Bike manufacturers 'Honda' and 'Bajaj' work on reducing their prices to sell their bikes in popular segment at attractive prices. This is example of:
(A) Growth Strategy
(B) Cost Leadership Strategy
(C) Turnaround Strategy
(D) Unique Strategy

Answer & Explanation:

Correct Answer: Option (B)

Official answer key: (B).

Topics: Strategic Management

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