Michael E. Porter has suggested three generic strategies. Briefly explain: (ii) Identify the type of strategy used in the following examples: (III) 'DNTV', a TV Channel has identified a profitable audience niche in the e
CS Professional · Strategic Management and Corporate Finance · PYQS · June 2024
Michael E. Porter has suggested three generic strategies. Briefly explain: (ii) Identify the type of strategy used in the following examples: (III) 'DNTV', a TV Channel has identified a profitable audience niche in the electronic media. It has further exploited that niche through the addition of new channels like 'DNTV' Profit and 'Image'.
Answer & Explanation:
In the given examples, the generic strategies that are being followed are given below: Focus: DNTV has identified a profitable area (audience niche) and is focusing on it.
Topics: Strategic Management
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