"Sunny Ville Bistro," a cozy neighborhood café, has been struggling to attract a steady stream of customers despite offering high-quality food and excellent service. Recognizing the importance of an online presence, the

Key aspects of Sunny Ville Bistro Café's marketing strategy included the following: i) Building Out their Content Marketing It was through content marketing that the Sunny Ville Bistro was able to initially build an audience. Engagement campaigns cannot work without followers already available. Posting interesting content, sharing curated content, and interacting with similar brands were the first step towards building Sunny Ville Bistro's social media campaigns. ii) Connecting Directly with Followers When followers connected with Sunny Ville Bistro, the marketing team began to interact with them immediately asking them questions about their interests and their goals. This type of personal interaction is extraordinarily rare on social media today and served the purpose of not only establishing relationships with customers, but also showing them that this company was different. iii) Getting the Followers to Come In Ultimately, to get leads the marketing team needed to get people in the door, which was done through an online outreach. Once relationships were sufficiently established, the marketing team of Sunny Ville Bistro encouraged potential customers to come in to find out more about the cafe and what it could offer to them. By bringing in leads in this fashion, nearly all of the nurturing was done through the online platform. Despite the time commitment, these strategies are scalable. Many large brands, like Wendy's for example, have extremely active social media accounts, through which they interact with customers and respond to customers regularly. Unique to Sunny Ville Bistro, however, is the type of ongoing interactions, relationship building, and lead generation that the marketing team is engaged in. By establishing an individual rapport with each follower, the centre was able to send a message that it valued them.