Companies nowadays adopt CSR not because it is a legal compulsion but also because it helps in increasing their brand value. Companies having CSR projects develop an emotional connection with consumers. In today's times,

How CSR helps in building the brand of an organization is briefly explained below: The importance of public and their respective targets is the key to building a strong brand and value creation and in today's economic scenario businesses are well aware of the importance of the public, especially their target audience, having a positive perception of them. Of course, their social responsibility, first and foremost, is to deliver value for money goods/services, followed by providing perfect after-sales support, customer service, involvement in civic causes, and generally performing acts that demonstrate that company cares about their customers, the environment, and the society as a whole. Organisations with good and strong Corporate Social Responsibility policies get more & better media coverage and able to garner more customer confidence which is considered to be one of the best ways to create the brand image of the company. The brand value of the organisation is built not only through offering value good and services to its customers and other stakeholders, but one of the strong pillars of building strong brand value and creating trust amongst stakeholders is how the organisation is catering to the needs of the society at large through its social responsibility policies and projects. A company demonstrates by being socially responsible, that it incorporates ethical practices in conducting itself, how it does the business. Customers are becoming more aware about the local, national and global issues, and there is no denying that their decisions are now being greatly influenced by these matters. Therefore, they tend to avail the goods & services from the companies that show their concern and their action over issues that also resonates greatly with the customers. Businesses regard their name and their brand to be one of their most valuable assets and, by showing that they take their social responsibility seriously, they are also encouraging the public to take them seriously. Consumers are willing to spend more money on the products and services of a company that has proven itself to be socially responsible. A company's workforce, for example, is inclined to feel more motivated to put in their best at work when they know they are contributing to a cause which helps the society as a whole the greater good. Social responsibility definitely helps in boosting the morale of employees, in turn, does wonders in increasing their productivity. It is a foregone conclusion that everyone - individuals and entities alike - have a responsibility to society. There is a moral obligation inherent in everyone, and companies are not exempt from doing their part. Potential investors also look into a company's social responsibility, using it as one of their criteria in deciding whether to put money into the company or not. It is also instrumental in improving companies' stock prices, since it inspires confidence among associates and business partners.