Vision leads to mission and mission leads to objectives (which are designed to achieve the mission), objectives lead to goals (which are designed to achieve the objectives) and goals lead to targets (which are set to ach

Vision serves the purpose of stating what an organization wishes to achieve in the long run. It articulates the position that the organisation would like to occupy in future. The vision is about looking forward and about formalizing where the business is going, while a mission statement is an enduring statement of purpose that distinguishes one business from other similar firms. A mission statement identifies the scope of a firm's operations in product and market terms. In nutshell, A vision is the "what" (what the entity wants to become, achieve), and the mission is the "why" and "how" (why does the entity exist in the first place). The vision and mission statements compared as follows: Mission Statement Vs. Vision Statement Mission Statement Vision Statement About A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values. A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business. Answer It answers the question, "What do we do? What makes us different?" It answers the question, "Where do we aim to be?" Time A mission statement talks about the present leading to its future. A vision statement talks about your future. Function It lists the broad goals for which the organization is formed. Its prime function is internal; to define the key measure or measures of the organization's success and its prime audience is the leadership, team, and stockholders. It lists where you see yourself some years from now. It inspires you to give your best. It shapes your understanding of why you are working here. Developing a statement What do we do today? for whom do we do it? What is the benefit? In other words, Why we do? what we do? Questions on What, for Whom and Why? Where do we want to be going forward? When do we want to reach that stage? Features of an effective statement Purpose and values of the organization: Who are the organization's primary "clients" (stakeholders)? What are the responsibilities of the organization towards the clients? Clarity and lack of ambiguity: Describing a bright future (hope); Memorable and engaging expression; realistic aspirations, achievable; alignment with organizational values and culture.