In the context of Ansoff's Product Market Growth Matrix, identify reason for the type of growth strategies followed in the following cases: (ii) A business giant in the hotel industry decides to enter into the dairy busi

(ii) Diversification: This option is the most controversial since diversification involves taking new products to new customers. Diversification into unrelated markets which require new resources and capabilities. A business giant in the hotel industry decides to enter into the dairy business. It refers to a growth strategy where a business markets new products in new markets.