Imagine two companies launching similar products. Company X spends millions on advertising but ignores Public Relations (PR). Company Y advertises moderately but also invests in PR campaigns such as community service, me
CS CSEET · Business Communication · PYQS · June 2026
Imagine two companies launching similar products. Company X spends millions on advertising but ignores Public Relations (PR). Company Y advertises moderately but also invests in PR campaigns such as community service, media, coverage and environmental projects. Over time, people begin to trust Company Y more because PR builds emotional connection and authenticity. Elucidate the importance and functions of PR.
Topics: Public Relations
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