A small and medium enterprise shoes manufacturing company is very successfully doing its business in Indian market. Now the company wants to export its products to international market. The company has hired you as an in

Integral aspect of starting a successful export business in India is to have a proper understanding of the products being exported through a thorough research of the market where they are to be exported. Good research can also help them determine which market is good for the type of products being exported by them. The markets should be approached on a priority basis and thorough research should be done on products and designs being done overseas. It is important to learn export related laws applicable in a country, state, or region before going ahead with the business. Following are certain questions that form an important part of the entire process: Which products should be chosen for developing exports? Which specific steps should be taken regarding operations and what would be the right time to take them? What changes have to be made to the products so that they are at par with customer demands? What will be the amount of time needed to put to use each component of the export plan? Which countries can be considered as prospective markets? What resources and personnel will be used only for export related purposes? Which distribution and marketing channels should be used? What will be the expense in terms of money and time for every single procedure? What are the special challenges of the markets in terms of areas like competition, import control, differences in culture, and others? Which strategies can be used to counter them? How will results be evaluated and used for changing the plan? How shall the export sale price of the products be decided?