Distinguish between the following: 'Tactical management' and 'operational management'.

Sr. No. Tactical Management Operational Management 1 It is at the Middle level of management hierarchy. It is at the lower level of management hierarchy. 2 It receive strategic orders from strategic management as general directives. Lower management deals with decisions related to day-to-day activities. 3 It develops tactics or short term strategies having medium term impact to meet those strategic directives. It makes decisions concerning a narrow time span. 4 The decision making at this level is semi structured. Generally, the decisions at this level are structured in nature. 5 Example: Decision to run discount schemes in the Delhi NCR stores by Pantaloons Retail to achieve annual sales target is an example of decision made by tactical management. Example: Decision by a Big Bazaar store to stock up its weekly inventory of FMCG is an example of decision made by operational management.