Indian Iron and Steel Industry - Requires cautious strategic planning Iron and steel sector is the sheet-anchor of a country's overall industrial growth as it provides an indispensable basic input for various industries.

CS Professional · International Business – Laws and Practices · PYQS · December 2016
Indian Iron and Steel Industry - Requires cautious strategic planning Iron and steel sector is the sheet-anchor of a country's overall industrial growth as it provides an indispensable basic input for various industries. This industry commands large backward and forward linkages that pave the way for further industrialisation. For these and many other reasons, steel industry is often considered as the backbone of an economy. The Global Steel Industry Increasing modernisation in the twenty-first century has led to the doubling of global steel production. Asia and the Middle East remained the most vibrant regions in terms of production with more than 7.0% CAGR. Further, regions like EU, Africa and North America exhibited contraction, registering negative CAGR of around 1.2%. At the country level, China remained by far, the largest producer of crude steel accounting for nearly half of the world's steel production. Among the top 10 exporters of iron and steel in the world, China is leading with highest share and India ranked 11 th in the list of exporters. The world market for steel amounted to US $1.3 trillion in 2015, with production levels of 1,694.73 million tonnes and consumption at 1,545.50 million tonnes. The reality is that steel supply has outpaced demand over the last five years. The industry is facing a very challenging situation because of the structural over supply of steel in international markets. The global composite carbon steel prices plunged down, owing to a demand-supply mismatch. This was the ninth consecutive decline in global steel prices during May, 2014 to February, 2015. The dumping of steel has caused a huge pressure on the net sales realisations and the margins of global steel companies. The collapse in the price of steel is mainly the result of falling demand and, until recently, rising production in China. Between the year 2000 and 2014, global steel production doubled from around 800 million tonnes to around 1.6 billion tonnes a year, mainly driven by rising output in China. Until the year 2014, Chinese demand rose at approximately the same rate as its steel mills could produce, meaning that the impact on the rest of the world was limited. But as its construction boom came to an end, demand sagged; prompting the country's state-owned steel makers to sell their growing surpluses in foreign markets. Further, the recent devaluation of Chinese Yuan in October, 2015 has improved prospects of higher steel exports from China. With a huge exportable surplus, China is not just a growing threat for India, but to almost all the steel making nations in the world. Britain's steel industry is not the only one in the West feeling the pinch from low steel prices. Both Belgium and Italy are spending public money to keep their steel mills running and the American industry is facing job losses. Globally, there is structural over capacity in steel sector, which has led these steel producing countries to export steel products. Contradicting to global steel demand, India is one of the countries, where steel demand has grown in the first nine months of the year 2015. This has given an opportunity for the international steel players to make India an export dumping ground. The Indian Steel Industry India's economic growth is contingent upon the growth of its steel industry. Consumption of steel is taken to be an indicator of economic development. While steel continues to have a stronghold in traditional sectors such as construction, housing and transportation, special steels are increasingly used in engineering industries such as power generation, petrochemicals, auto industry and fertilizers. India occupies a central position on the global steel map, with the establishment of new state-of-the-art steel mills, acquisition of global scale capacities by players, continuous modernisation and upgradation of older plants, improving energy efficiency and backward integration into global raw material sources. The Indian steel sector was the first core sector to be given complete freedom from the licensing regime. There are at present eleven integrated steel plants and eighteen secondary mini-steel plants in the country. The steel industry in India has also witnessed a rapid rise in production over the past few years at the backdrop of enhancement of capacity. This has resulted in India becoming the third largest producer of crude steel ahead of UK and Brazil, and just behind China and Japan and the largest producer of sponge iron in the world. Steel accounts for about 2 per cent of India's GDP and holds a 6 per cent share in the industrial production of the country. With construction and infrastructure sectors together occupying a significant share in total steel demand in India, the revival of these two sectors is expected to cause a positive effect on the domestic steel industry. On account of steady growth in the domestic steel consumption, India became the third largest consumer (China being first) of steel globally in 2009, and continues to remain so till today. At the aggregate level, the markets of North America, Asia and Oceania are regions where Indian iron and steel products are competitive and these regions have also exhibited strong import demand for the products. In Europe and Africa, Indian steel products are competitive, but the growth in import demand has been frail. In terms of value, India's exports of iron and steel in the year 2008-09 was less than its imports, leading to a trade deficit of US $0.6 billion. However, after having witnessed a trade deficit for a number of years, in 2013-14 India displayed a trade surplus. But in 2014-15, a marginal trade deficit was experienced. Import continued to hurt the industry, rising 29 per cent to 8.4 million tonnes, while exports decreased by 30 per cent to 2.9 million tonnes till the end of December, 2015 (becoming net importers). Besides all this positivism, the Indian steel industry is also not free from global crisis. The industry is struggling for last few years to sustain itself and trying too hard to contribute in the national economic growth. Major drawbacks of Indian Steel Industry Following are some common drawbacks faced by the Indian iron and steel industry: The industry requires large capital investment which a developing country like ours cannot afford. Many of the public sector integrated steel plants have been established with the help of foreign aid. During the last two decades after the oil crisis, steep hike in energy costs and escalation of costs of other inputs reduced the margin of profit of the steel plants. This resulted in lower levels of investment in technological developments. Material value productivity in India is still very low. In Japan and Korea, less than 1.1 tonnes (and in several developed countries 1.05 tonnes) of crude steel is required to produce a tonne of saleable steel. In India, the average is still high at 1.2 tonnes. The per capita labour productivity in India is at 90-100 tonnes per year which is one of the lowest in the world. The labour productivity in Japan, Korea and some other major steel producing countries is about 600-700 tonnes per man per year. At Gallatin steel, a mini mill in the U.S., there are less than 300 workers to produce 1.2 million tonnes of hot rolled coils. A comparable firm in India employs 5,000 workers. Raw material scarcity is on the top of the agenda. India is very much dependent on imported coking coal. Approximately 60-65 per cent of the domestic coking coal requirements are met through imports due to unavailability of appropriate quantities in the country. Industry's Expectation The Indian steel industry is demanding protection from the crisis. The industry wants longer duration duties like anti-dumping duties to counter cheaper imports. Domestic steel makers have urged the government to keep steel out of the purview of any future free-trade agreements (FTAs) and also review the existing pacts to ensure that their interests are safeguarded. Taking advantage of duty benefits under FTAs, steel makers from Japan and Korea have already become a serious threat to Indian steel industry. Government Measures The Government of India has taken this matter seriously by implementing following steps not only to protect but also to develop the industry: It imposed a 20 per cent ad valorem safeguard import duty on some steel products. It has also set a floor price or minimum import price (MIP) on 173 steel products to deter countries led by China from undercutting local mills, the first such move in more than 15 years. Due to this, imports became costlier by 26-70 per cent helping the local steel players to compete better. Further it imposed anti-dumping duty on stainless steel imports, as it tries to protect the struggling domestic industry from cheap imports. Some other countries have also adopted the same practices; countries like America and Australia have imposed dumping duties on Chinese steel. Indian steel makers may also attract anti-dumping duty in Canada. Out of nearly two dozen sectors identified by the government as focus areas under the 'Make in India' campaign, the cost of steel is crucial to the competitiveness of manufacturing in at least nine industries – automobiles, automobile components, construction, defence manufacturing, electrical machinery, railways, renewables, thermal power, and oil and gas. Additionally, the government's focus on rural-urban (rurban) cluster development is also likely to push-up demand for steel. The budget outlay of ₹2,21,246 crore on infrastructure including railways meets the long standing demand from core sectoral industries such as cement and steel. For ensuring quality of steel, several items have been brought under a quality control order issued by the Government. Global challenges ahead The Indian steel industry is expected to face following global challenges till 2025 and beyond: Australia and Brazil are expected to supply about 90 per cent of all seaborne iron ore by 2022. This increase in supply and moderation in demand may continue to exert pressure on iron ore prices. China, which is currently a net importer of scrap, is expected to have a surplus of scrap by 2025. This will decrease demand and push down the prices of other raw materials such as coking coal and iron ore. Shale gas, emerging as cheap source of fuel, could change the competitive landscape in steel making. Countries such as Iran, Saudi Arabia and Mexico are using natural gas and iron ore to make direct reduced iron (DRI). This process does not need coking coal. Ongoing research in the steel industry, especially to meet the environmental standards, will bring in a lot of technological changes in coming years which are quite expensive. Suggested Remedies India needs public and private investment in urban and rural infrastructure, real estate, roads, railways, civil aviation and irrigation to boost-up steel consumption. Given the fact that steel market across the globe is vulnerable to global conditions, India needs to be more proactive in diversifying its export markets. It could, therefore, adopt a similar strategy as Brazil, focusing on geographically nearer markets where it has freight advantage, such as Nepal, Bangladesh and Sri Lanka. Indian companies should target export destinations for steel sheet products, such as the Middle East and Africa, where they have a freight advantage over China, Japan and South Korea. Differentiate between 'dumping' and 'anti-dumping'. Why do you think that the imposition of anti-dumping duty on steel imported by India is beneficial for the Indian industry? Explain the challenges the Indian steel industry is anticipating from global players in coming years.

Answer & Explanation:

Differentiation between 'Dumping' and 'Anti-Dumping': Feature Dumping Anti-Dumping Definition Occurs when goods are exported by one country to another at a price lower than their normal value (i.e., the price in the exporter's domestic market). A measure taken by an importing country to rectify the situation arising out of dumping and its negative trade effects. It is typically a duty imposed on dumped imports. Nature An unfair trade practice that can negatively impact international trade and distort competition. A trade remedy permitted by the WTO to restore fair trade and protect domestic industries from injury caused by dumping. Purpose Often used by exporters to gain market share, dispose of surplus production, or eliminate competition in the importing country. To counteract the unfair price advantage of dumped goods, protect domestic industries from material injury, and re-establish fair competition. Effect Causes injury to the domestic industry of the importing country by undercutting prices, reducing sales, and impacting profitability. Increases the price of dumped imports, making them less competitive and allowing domestic producers to compete on a level playing field. Benefits of Imposing Anti-Dumping Duty on Steel Imported by India: The imposition of anti-dumping duty on steel imported by India is highly beneficial for the Indian industry for several reasons: Protection of Domestic Industry: It safeguards domestic steel manufacturers from unfair competition posed by cheaper, dumped imports. This prevents the erosion of their market share and financial viability. Ensuring Fair Competition: Anti-dumping duties level the playing field, ensuring that domestic producers compete on the basis of efficiency and quality rather than being undercut by artificially low prices from foreign suppliers. Preventing Material Injury: Dumping can cause significant material injury to domestic industries, leading to production cuts, job losses, and even closures. Anti-dumping duties mitigate these adverse effects. Promoting Investment: By protecting the domestic market, anti-dumping measures encourage local steel companies to invest in capacity expansion, technological upgrades, and R&D, fostering long-term growth. Maintaining Employment: A healthy domestic steel industry, protected from unfair trade, can sustain and create employment opportunities, contributing to economic stability. Strategic Industry Safeguard: Steel is a core industry vital for infrastructure and overall economic development. Protecting it ensures national self-reliance in a critical sector. Revenue Generation: The duty itself generates revenue for the government. Challenges the Indian Steel Industry is Anticipating from Global Players in Coming Years: The Indian steel industry is expected to face several global challenges till 2025 and beyond: Iron Ore Price Pressure: Australia and Brazil are projected to supply about 90% of all seaborne iron ore by 2022. This increased supply, coupled with moderation in demand, may continue to exert downward pressure on iron ore prices, impacting the cost structure for steel producers globally. Scrap Surplus from China: China, currently a net importer of scrap, is expected to have a surplus of scrap by 2025. This will decrease demand for and push down the prices of other raw materials like coking coal and iron ore, potentially altering global raw material dynamics. Shale Gas Impact on Steelmaking: The emergence of shale gas as a cheap fuel source could significantly change the competitive landscape. Countries like Iran, Saudi Arabia, and Mexico are already using natural gas and iron ore to make Direct Reduced Iron (DRI), a process that does not require coking coal. This could give them a cost advantage over traditional blast furnace methods. High Cost of Technological Changes: Ongoing research in the steel industry, particularly to meet increasingly stringent environmental standards, will lead to significant technological changes. Adopting these new technologies will be quite expensive, posing a financial challenge for Indian steelmakers. Continued Global Oversupply: The structural oversupply in the global steel market is likely to persist, meaning Indian steel will continue to face pressure from cheap imports and intense international competition.

Topics: International Trade Remedies

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