Comment on the following: Customer segmentation refers to classification of customers into different groups for the purpose of identifying their requirements.
CS Professional · Banking - Law and Practice · PYQS · December 2016
Comment on the following: Customer segmentation refers to classification of customers into different groups for the purpose of identifying their requirements.
Answer & Explanation:
This statement is true . It is the practice of classification of a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
Topics: Banking Concepts
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