Discuss in brief the following: Ecomark.

To increase consumer awareness, the Government of India launched the eco-labeling scheme known as 'Ecomark' in 1991 for easy identification of environment-friendly products. Any product which is made, used or disposed off in a way that significantly reduces the harm it would otherwise cause to the environment could be considered as Environment-Friendly Product. The 'Ecomark' label is awarded to consumer goods which meet the specified environmental criteria and the quality requirements of Indian Standards. Any product with the Ecomark will be the right environmental choice. An earthen pot has been chosen as the logo for the Ecomark scheme in India. The familiar earthen pot uses a renewable resource, like earth. It does not produce hazardous waste and consumes little energy in its making. Its solid and graceful form represents both strength and fragility, which also characterises the eco-system.