Geographical indications are the new WTO compatible measure to protect well known traditional knowledge and established trade name. Discuss with reference to Alphonso mango case.

Alphanso Mango from Ratnagiri, Sindhudurg and other adjoining areas in Maharashtra, finally got the status (and thus the legal protection) of a Geographical Indication (GI) Tag. A Geographical Indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to their origin. Such a name conveys an assurance of quality and distinctiveness which is essentially attributable to its origin in that defined geographical locality. Darjeeling Tea, Mahabaleshwar Strawberry, Blue Pottery of Jaipur, Banarasi Sarees, and Tirupati Laddus are some of the GIs. GI products can benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen. Our rural artisans possess unique skills and knowledge of traditional practices and methods, passed down from generation to generation, which need to be protected and promoted. Recently, Union Minister of Commerce and Industry, Suresh Prabhu, launched the logo and tagline for the Geographical Indications (GI) of India and said that the GI will give the rightful share in the intellectual property to the artisan and the place of origin of the product. He emphasised that it's an area of strength and optimism for India, whereby GI tag has given protection to a large number of hand-made and manufactured products, especially in the informal sector. The Department of Industrial Policy and Promotion has also taken several initiatives in this regard and is actively involved in promotion and marketing of GIs with a vision to enhance the horizon, both socially and economically for GI producers. The king of mangoes, Alphonso, better known as 'Hapus' in Maharashtra, is in demand in domestic as well as the international markets not only for its taste but also for pleasant fragrance and vibrant colour. It has long been one of the world's most popular fruits and is exported to various countries including Japan, Korea and Europe. New markets, such as, USA and Australia have been recently opened up for it. The first product to get a GI tag in India was the Darjeeling tea in 2004 and there are a total of 325 products from India that carry this indication / recognition.