Organizations should set its goal towards creation of absolute value to the society. Explain the statement elaborating on the key aspects that a company should focus on as a good corporate citizen.
CS Professional · Ethics, Governance and Sustainability · PYQS · June 2019
Organizations should set its goal towards creation of absolute value to the society. Explain the statement elaborating on the key aspects that a company should focus on as a good corporate citizen.
Answer & Explanation:
Corporate citizenship is a commitment to improve community well-being through voluntary business practices and contribution of corporate resources leading to sustainable growth. The term corporate citizenship implies the behaviour, which would maximize a company's positive impact and minimize the negative impact on its social and physical environment. It means moving from supply driven to more demand led strategies; keeping in mind the welfare of all stakeholders; more participatory approaches to working with communities; balancing the economic cost and benefits with the social; and finally dealing with processes rather than structures. The ultimate goal is to establish dynamic relationship between the community, business and philanthropic activities so as to complement and supplement each other. Corporate citizenship is being adopted by more companies who have come to understand the importance of the ethical treatment of stakeholders. As a good corporate citizen, the companies are required to focus on the following key aspects: Absolute Value Creation for the Society: Organisations should set their goal towards the creation of absolute value for the society. Once it is ensured, a corporate never looks back and its sustainability in the long run is built up. Ethical Corporate Practices: In the short run, enterprise can gain through non-ethical practices. However those cannot be sustained in the long run. Society denies accepting such products or services. Worth of the Earth through Environmental Protection: Resources which are not ubiquitous and have economic and social value should be preserved for a long-term use and be priced properly after considering environmental and social costs. Equitable Business Practices: Corporates should not indulge themselves in unfair means and should create candid business practices, ensuring healthy competition and fair trade practices. Corporate Social Responsibility: A Corporate citizen, every corporate is duty bound towards its society wherein it operates and serves. Innovate new technology/process/system to achieve eco-efficiency: Innovation is the key to success. Risks and crisis can be eliminated through innovation. Learning and innovative enterprise gets a cutting edge over others. These innovative processes bring sustainability if developments are aimed at satisfying human needs, and ensure quality of life, while progressively reducing ecological impact and resource intensity to a level at least in line with earth's estimated carrying capacity. Creating Market for All: A corporate has to build up its products and services in such a way so as to cater to all segments of customers/consumers. Customer confidence is the essence of corporate success. Switching over from the Stakeholders Dialogue to Holistic Partnership: A business enterprise can advance its activities very positively if it makes all the stakeholders involved as partners in its progress. It not only builds confidence of its stakeholders, but also helps the management to steer the business under a very dynamic and flexible system. Compliance of Statutes: Compliance of statutes, rules and regulations and standards set by various bodies ensure good corporate governance and confers societal license upon it to run and operate its business in the society.
Topics: Corporate Citizenship
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