Discuss, in brief, the following: Objectives of scheme of labeling of environment friendly products.

To increase consumer awareness, the Ministry of Environment & Forests, Government of India launched the eco-labeling scheme known as 'Ecomark' in 1991 for easy identification of environment-friendly products. Any product which is made, used or disposed of in a way that significantly reduces the harm it would otherwise cause to the environment could be considered as Environment-Friendly Product. The specific objectives of the scheme are as follow: To provide an incentive for manufacturers and importers to reduce adverse environmental impact of products. To reward genuine initiatives by companies to reduce adverse environmental impact of their products. To assist consumers to become environmentally responsible in their daily lives by providing information to take account of environmental factors in their purchase decisions. To encourage citizens to purchase products which have less harmful impacts on environment. Ultimately to improve the quality of the environment and to encourage the sustainable management of resources.