Discuss, in brief, the following: Investor behaviour challenge in mainstreaming sustainability reporting.

The Sustainability Reporting is relatively a new concept, hence many organizations find it difficult to prepare it. Some of challenges in mainstreaming sustainability reporting are absence of the guidelines on sustainability, lack of awareness of the concept of sustainability reporting, expertise knowledge on the sustainability reporting. Apart from these challenges, the understanding of the Investor's behaviour is also a challenging one. It is a recognized principle that investors should consider the Environmental, Social and Governance (ESG) issues while making investment decisions. There are specific guidelines formulated by regulators for the institutional investor to be vigilant on voting aspects and be concerned about the governance practices of the companies in which they invest. However, the investor behaviour may vary from company to company and sometimes they invest in companies without considering the ESG issues either due to lack of awareness on ESG issues or some other business reasons. It should be made a practice that the investor fund flow to those organization following the good governance including reporting on sustainability aspects.