Corporate sustainability provides more significant focus on sustainable development being different from traditional growth and profit maximization model. In the light of the same discuss what does Corporate Sustainabili

Corporate sustainability indicates new philosophy, as an alternative to the traditional growth and profit maximization model, under which sustainable development comprising of environmental protection, social justice and equity, and economic development are given more significant focus while recognizing simultaneous growth of the corporate and profitability. It is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments. Corporate sustainability describes business practices built around social and environmental considerations. Corporate sustainability encompasses strategies and practices that aim to meet the needs of the stakeholders today while seeking to protect, support and enhance the human and natural resources that will be the need of the future. Corporate sustainability leaders achieve long-term shareholder value by gearing their strategies and management to harness the market's potential for sustainability products and services while at the same time successfully reducing and avoiding sustainability costs and risks. Concern towards social, environmental and economical issues, i.e., covering all the segments of the stakeholders, are now basic and fundamental issues which permit a corporate to operate in the long run sustainably. Following key drivers need to be garnered to ensure sustainability: Internal Capacity Building strength – In order to convert various risks into competitive advantages. Social impact assessment – In order to become sensitive to various social factors, like changes in culture and living habits. Repositioning capability through development and innovation: Crystallisation of all activities to ensure consistent growth. Corporate sustainability is a business approach creating shareholder value in the long run. These may be derived by converting risks arising out of economic, environmental and social activities of a corporate into business opportunities keeping in mind the principles of a sustainable development.