Alpha Ltd. company is a large retailer with more than 16000 employees, having outlets at different locations in India. The company is offering computers, its peripheral products and its services. Their business growth is
CS Professional · Information Technology and Systems Audit · PYQS · December 2020
Alpha Ltd. company is a large retailer with more than 16000 employees, having outlets at different locations in India. The company is offering computers, its peripheral products and its services. Their business growth is badly affected due to competitive environment. It has also come to the notice of the management that there is a significant dissatisfaction of customers in the matter of servicing. Alpha Limited expressed a need for high capacity, high bandwidth network to meet their evolving business requirements and to serve their customers in better ways. Company also decided to subscribe for cloud computing services and also desired to adopt Mobile commence for conducting financial and promotional activities. As an IT expert, management of the company has sought your advice on the following issues: What advice would you give ? (a) What are the key components of M-Commence Applications ?
Answer & Explanation:
Key Components of M-commerce Applications Mobile storefront modules are an integral part of M-commerce apps, where all commodities and services are categorized and compiled in catalogues for customers to easily browse through the items on sale and get essential information about the products. Mobile ticketing module is an M-commerce app component that is closely linked to promotional side of commercial business and enables vendors to attract customers by distributing vouchers, coupons and tickets. Mobile advertising and marketing module empowers merchants to leverage M-commerce channels in order to manage its direct marketing campaigns, which are reported to be very effective especially when targeted at younger representatives of digital information consumers. Mobile customer support and information module is a point of reference for information about a particular retailer, its offerings and deals. The news about the company, current discounts, shop locations and other information is either pushed to users' m-commerce apps or can be found in M-commerce app itself. Mobile banking is inextricably linked to selling process via M-commerce apps, because no purchase can be finalized without a payment. There are various options for executing mobile payments, among which are direct mobile billing, payments via sms, credit card payments through a familiar mobile web interface, and payments at physical POS terminals with NFC technology. Customer communities and engagement module is a component which supports customer engagement and improves customer interactions with reference to any product or service being offered.
Topics: M-Commerce