The concept of 'zero base budgeting' was introduced in 1970 by

CS CSEET · Business Environment and Entrepreneurship & Business Management, Ethics and Communication · PYQS · June 2013
The concept of 'zero base budgeting' was introduced in 1970 by
(A) Joseph L. Massie
(B) Lester R. Bittel
(C) Peter Pyhrr
(D) Peter F. Drucker.

Answer & Explanation:

Correct Answer: Option (C)

Correct answer: (C) Peter Pyhrr.

Topics: Business Management

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