A company engaged in alcohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?
CS CSEET · Business Environment and Entrepreneurship & Business Management, Ethics and Communication · PYQS · June 2013
A company engaged in alcohol manufacturing merged with a cigarette manufacturing firm. What type of merger is this?
Answer & Explanation:
Correct Answer: Option (B)
Correct answer: (B) Product extension merger. The businesses supply related consumer products through similar markets; the given category is a product-extension merger.
Topics: Entrepreneurship
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